Best Gambling Sites in the UK for 2026: Licensed Operators That Actually Pay Out
The UK gambling market remains one of the most tightly regulated in the world, with the Gambling Commission issuing licences to operators that meet strict standards on fairness, player protection, and financial transparency. For 2026, the list of best gambling sites is not about flashy bonuses alone — it is about which platforms offer genuine consumer protection, clear dispute resolution, and reliable payout guarantees. This guide breaks down the top operators by what they actually do when problems arise.
Choosing where to play online in Britain comes down to more than game variety or welcome offers. The safest approach is to check the licence number, review the operator's terms on withdrawals, and confirm whether they participate in alternative dispute resolution (ADR) services. Every site ranked here holds a valid Gambling Commission licence, which means they must follow the Licence Conditions and Codes of Practice (LCCP) covering everything from advertising to customer fund protection.
How UK Gambling Regulation Protects You as a Player
The Gambling Commission (GC) has set the bar high since the Gambling Act 2005 came into force, and subsequent reviews in 2023 and 2024 have tightened rules further. Operators must verify your identity before you withdraw, keep player funds in separate accounts in many cases, and provide access to tools like deposit limits and time-outs. If a site fails to pay a valid win, you have the right to escalate the complaint to an independent ADR provider.
Licensed operators in Great Britain pay a remote gambling tax of 21% on gross gambling yield, which funds research, education, and treatment through organisations like GamCare and GambleAware. That financial contribution matters because it underwrites the support network available to players. The regulatory framework also requires operators to display their licence number, which you can cross-check on the official GC register at any time.
What does a valid UK gambling licence actually guarantee?
A valid licence from the Gambling Commission guarantees that the operator has passed checks on money laundering controls, fair gaming software, and responsible gambling policies. It does not guarantee you will win, but it does guarantee a legal route to recover unpaid winnings. The licence covers all games offered, from slots to live dealer tables, under the terms of the Gambling Act 2005.
Operators licensed in Great Britain must also comply with the Social Responsibility Code, which mandates customer interaction when harm is suspected. This means a casino might contact you if you show signs of escalating play, offering support or restrictions. In 2024, the Commission introduced stricter rules on bonus offers, banning practices that encouraged rapid repeat deposits without affordability checks.
What are chargeback rights and how do they work with gambling?
Chargeback rights allow you to request a refund from your bank or card provider for a transaction that was unauthorised or where goods and services were not delivered. With licensed gambling sites, chargebacks are rarely successful if you authorised the transaction and received the service, because the operator can provide evidence of play. The real protection lies in the ADR process, which is faster and cheaper than legal action.
Since January 2025, UK banks have also applied stricter checks on gambling transactions, with some blocking deposits to unlicensed sites automatically. That is a practical layer of protection that works alongside the regulator. If you dispute a transaction, your bank may ask for evidence, so keep records of deposits, withdrawals, and correspondence with the operator.
How does the dispute resolution process work step by step?
Every licensed operator must offer a complaints procedure, typically with an 8-week window to resolve your issue internally. If they fail to reach a satisfactory outcome, you can escalate to their ADR provider, such as IBAS (Independent Betting Adjudication Service) or eCOGRA. The ADR service reviews evidence from both sides and issues a binding decision on disputes up to £10,000 in many cases.
The process starts with a formal complaint to the operator's customer support team, who must acknowledge it within 48 hours. If unresolved after 8 weeks, you receive a final response letter, which you then forward to the ADR. Decisions are usually made within 90 days, and if the ruling favours you, the operator must pay promptly or risk losing their licence.
Are payout guarantees different for casino games versus sports betting?
Payout guarantees differ by product type because casino games use Random Number Generators (RNGs) with published Return to Player (RTP) percentages, while sports betting odds are set by the operator. For slots, the RTP is tested by independent labs like GLI or iTech Labs, and the results are verified. If a slot advertises 96% RTP, that is the theoretical return over millions of spins, not a guarantee for any single session.
Sports betting payouts depend on the odds offered at the time of the bet, which are clearly displayed before you confirm. Licensed operators must honour settled bets at the agreed odds, and any errors in pricing are typically corrected before the bet is accepted. The guarantee here is contractual, so if the operator refuses to pay a winning bet, you have the same ADR route as with casino winnings.
Top 10 Best Gambling Sites in the UK Ranked for 2026
Ranking the best gambling sites requires weighing game selection, withdrawal speed, customer support, and regulatory compliance. The operators below are all licensed by the Gambling Commission and have demonstrated solid records on dispute resolution. This list reflects current market conditions as of early 2026, based on publicly available information about licensing, payout policies, and player feedback.
We have excluded any operator without a visible GC licence number, even if they offer attractive bonuses. Playing on unlicensed sites means you have no ADR protection, no chargeback route through UK banks, and no guarantee of fair games. The table below summarises key facts, followed by detailed analysis of each brand.
| Operator | Licence Type | Withdrawal Time | Notable Feature |
|---|---|---|---|
| Bet365 | Full Remote | 1-3 days | In-play betting leader |
| William Hill | Full Remote | 1-2 days | High street heritage |
| Sky Bet | Full Remote | 1-2 days | Strong football coverage |
| Ladbrokes | Full Remote | 1-3 days | Extensive shop network |
| Paddy Power | Full Remote | 1-2 days | Money-back specials |
| Coral | Full Remote | 1-3 days | Live betting interface |
| Betfred | Full Remote | 1-2 days | Best odds guaranteed |
| Betway | Full Remote | 1-2 days | Esports coverage |
| 888 Casino | Full Remote | 1-3 days | Live dealer variety |
| PlayOJO | Full Remote | 1-2 days | No wagering on bonuses |
Why is Bet365 still the market leader for overall betting?
Bet365 holds a full remote licence and processes over 90 million bets annually across its platforms, making it the largest operator in the UK by revenue. The site offers live streaming for over 100,000 events per year, competitive odds, and a casino with more than 3,000 games from providers like NetEnt and Pragmatic. Withdrawal times average 1-3 days for bank transfers, though e-wallets are often faster.
The company's financial stability is a key consumer protection factor, as it reported revenues exceeding £3.4 billion in the last fiscal year. Bet365 also operates a dedicated responsible gambling team available 24/7, and has invested in AI-driven player protection tools. Their dispute resolution record with IBAS is strong, with most complaints resolved in the player's favour when evidence supports the claim.
What makes William Hill a trusted name for UK players?
William Hill has operated in Britain since 1934, and its long history translates into regulatory experience that few competitors match. The brand was acquired by 888 Holdings in 2022, but the UK-facing operations remain fully licensed and integrated into the combined group's compliance framework. With over 2,400 betting shops and a robust online platform, William Hill offers both retail and digital betting options.
The online casino features games from Evolution, Microgaming, and Hacksaw, with RTP percentages published for each title. Withdrawals to debit cards typically process within 1-2 banking days, and the operator does not charge fees on standard payouts. William Hill also provides a self-exclusion tool that works across both retail and online channels, which is a significant advantage for players managing their gambling.
How does Sky Bet balance casino games with sports betting?
Sky Bet, owned by Flutter Entertainment, focuses heavily on sports betting but maintains a solid casino offering with over 1,500 games. The platform is known for its clean interface and reliable in-play betting, which is particularly popular among football and rugby fans. Sky Bet's withdrawal process is straightforward, with most requests processed within 24 hours for e-wallets and 1-2 days for bank transfers.
The operator's parent company, Flutter, reported global revenues of $14.1 billion in 2024, providing financial backing that ensures payout capacity. Sky Bet also runs a transparent bonus system with clear wagering requirements, typically set at 5x for casino bonuses. Their customer support team is UK-based and available via live chat from 8am to midnight, with email support for complex queries.
What are the advantages of choosing Ladbrokes for betting?
Ladbrokes, part of Entain Group, combines a heritage dating back to 1886 with modern digital infrastructure. The brand operates over 3,000 retail shops across the UK, and its online platform mirrors the same odds and promotions. Entain's commitment to player protection includes the Advanced Responsibility and Care (ARC) programme, which uses behavioural analytics to identify at-risk players.
The casino section at Ladbrokes features over 2,000 games, including exclusive titles developed in partnership with Playtech. Withdrawal times range from 1-3 days depending on the method, and the operator supports PayPal, Skrill, and Neteller. Ladbrokes also offers a price promise on selected horse racing markets, matching the best odds available on the day of the race.
Why do players rate Paddy Power highly for promotions?
Paddy Power, another Entain brand, is famous for its bold marketing and money-back specials on selected events. These promotions return stakes as free bets or cash if a specific outcome occurs, such as a red card in football or a tie in tennis. The operator's casino offers games from over 30 providers, including live dealer tables from Evolution that stream in 4K quality.
Customer protection is taken seriously, with Paddy Power providing deposit limits that can be set from £5 per day up to a maximum of £10,000 per month. The brand also participates in the multi-operator self-exclusion scheme, allowing players to block themselves from all Entain sites simultaneously. Withdrawals are processed within 24 hours for most e-wallet methods, making Paddy Power a fast-payout option.
How does Coral compare to its sister brand Ladbrokes?
Coral operates under the same Entain licence as Ladbrokes but maintains a distinct brand identity with its own promotions and interface. The platform offers over 1,800 casino games and a sportsbook that covers more than 30 sports markets daily. Coral's live betting interface is particularly user-friendly, with real-time statistics and visual match trackers for major events.
One differentiator is Coral's loyalty programme, which rewards regular players with free bets and casino bonuses based on their activity levels. The operator processes withdrawals within 1-3 days and does not impose fees on standard banking methods. Coral also provides a dedicated responsible gambling page with links to GamCare, Gam-Anon, and the National Gambling Helpline.
What sets Betfred apart in the crowded UK market?
Betfred, founded in 1967 by Fred Done, remains one of the largest privately owned bookmakers in the UK. The brand offers Best Odds Guaranteed on all UK and Irish horse racing, which means you get the starting price if it is higher than the odds you took. Betfred's casino includes over 1,200 games, with a focus on classic slots and table games rather than chasing every new release.
The operator's withdrawal policy is straightforward, with e-wallet payouts processed within 24 hours and bank transfers taking 1-2 days. Betfred also runs a popular football accumulator bonus, offering up to a 70% boost on winning multiples. Their customer support team is available via live chat 24/7, and complaints are handled through the internal process before escalation to IBAS.
Why is Betway a strong choice for casino and esports fans?
Betway, owned by Super Group, has built a reputation for its esports coverage, which includes markets on CS2, Dota 2, and League of Legends. The casino offers over 2,500 games, including exclusive titles and a dedicated live dealer section powered by Evolution. Betway holds a full remote licence and processes withdrawals within 1-2 days for most methods.
The operator's financial backing comes from Super Group, which reported revenues of €1.48 billion in 2024. Betway also invests in player education, providing clear information on RTP rates and game volatility. Their responsible gambling tools include cooling-off periods from 24 hours up to 6 weeks, and self-exclusion options that extend to 5 years.
What makes 888 Casino stand out for table game players?
888 Casino, part of 888 Holdings, has operated since 1997 and offers one of the widest selections of table games in the UK market. The platform features over 25 live dealer tables, including exclusive variants like 888 Dragon Tiger and 888 Baccarat. Withdrawal times range from 1-3 days, and the operator supports multiple currencies and payment methods.
The brand's proprietary software development team creates unique game variations that cannot be found elsewhere, adding genuine value for regular players. 888 Holdings reported revenues of $1.71 billion in 2024, ensuring robust payout capacity. The casino also runs a transparent VIP programme with clear criteria for advancement, avoiding the opaque terms that some competitors use.
How does PlayOJO's no-wagering model benefit players?
PlayOJO, owned by SkillOnNet, has disrupted the UK casino market with its no-wagering bonus policy, which means free spins and cash rewards are paid out without any playthrough requirements. Every week, the operator gives players a cash reward based on their play, calculated at 1% of all wagers placed. This model eliminates the frustration of locked-up bonus funds that many players experience elsewhere.
The casino offers over 3,000 games from providers like NetEnt, Microgaming, and Red Tiger, all with published RTP rates. PlayOJO processes withdrawals within 1-2 days and does not impose maximum withdrawal limits on winnings from real-money play. The operator also provides a clear complaints procedure, with disputes escalated to the ADR service after 8 weeks without resolution.
Comparing Casino Bonuses and Wagering Requirements Safely
Bonus terms are where many players get caught out, so understanding wagering requirements is essential before claiming any offer. A 100% deposit match up to £100 with a 35x wagering requirement means you must wager £3,500 before withdrawing any bonus funds. Some operators exclude certain games from contributing to wagering, so always check the terms before you play.
The safest bonus structures are those with low wagering multiples (below 20x) or no wagering at all, like PlayOJO's model. Free spins offers often come with separate requirements, and winnings from free spins may be capped at a certain amount. The table below compares the bonus structures of five leading operators, showing how terms vary significantly.
| Operator | Welcome Offer | Wagering | Game Contribution | Max Bonus Win |
|---|---|---|---|---|
| Bet365 | 100% up to £100 | 35x bonus | Slots 100%, Table 10% | £500 |
| William Hill | 100% up to £50 | 25x bonus | Slots 100%, Table 5% | £250 |
| 888 Casino | 100% up to £100 | 30x bonus | Slots 100%, Table 10% | £1,000 |
| PlayOJO | 50 free spins | None | All games 100% | No limit |
| Betway | 100% up to £50 | 40x bonus | Slots 100%, Table 5% | £300 |
What is the difference between wagering requirements and playthrough?
Wagering requirements and playthrough are the same concept, referring to the number of times you must bet the bonus amount before withdrawing. A 30x playthrough on a £50 bonus means you must place £1,500 in bets before the bonus converts to cash. Different games contribute differently, with slots typically counting 100% and table games counting only 5-10%.
Understanding this distinction matters because playing blackjack or roulette with a 5% contribution rate will barely progress your wagering. The fastest way to clear requirements is to play high-volatility slots with 100% contribution, though this carries higher risk. Always read the full terms, as some operators exclude progressive jackpots and certain game providers from wagering entirely.
Which bonus types offer the best value for new players?
No-wagering bonuses offer the best value because they have no playthrough requirements, meaning you keep everything you win. Free spins with no wagering are also valuable, though winnings may be capped at amounts like £100. Deposit match bonuses with low wagering (20x or below) and no maximum win limit are the next best option, as they give you more funds to play with while keeping terms manageable.
Cashback offers provide a safety net, returning a percentage of your losses as cash or bonus funds, typically between 5% and 15%. Reload bonuses for existing players often have better terms than welcome offers, as operators use them to retain loyal customers. The worst value comes from bonuses with high wagering (50x or above) and game restrictions, which can trap your funds for weeks.
How can you verify the fairness of slot RTP percentages?
Slot RTP percentages are verified by independent testing laboratories such as GLI, iTech Labs, and BMM Testlabs, which certify that the Random Number Generator produces fair results. Licensed operators must display the RTP for each game, and these figures are typically published in the game's help section or on the operator's website. You can also check the game provider's site, as most publish certified RTP ranges for their titles.
For example, NetEnt's Starburst has an RTP of 96.09%, while Microgaming's Mega Moolah has a progressive jackpot RTP of 88.12%. These percentages represent theoretical returns over millions of spins, not guarantees for any session. If you suspect a game is not paying as advertised, you can request the operator's certification documents or escalate to the ADR provider.
Payment Methods and Withdrawal Speeds Explained
The payment methods you use affect both deposit speed and withdrawal times, so choosing the right option matters. Debit cards from Visa and Mastercard are the most common methods, with deposits processed instantly and withdrawals taking 1-3 banking days. E-wallets like PayPal, Skrill, and Neteller typically process withdrawals within 24 hours, making them the fastest option for cashing out.
Bank transfers are the slowest method, often taking 3-5 working days, but they are also the most secure for large withdrawals. Some operators now support Apple Pay and Google Pay for deposits, though withdrawals usually require an alternative method. Since 2020, credit card deposits for gambling are banned in the UK, so you must use a debit card or alternative method.
What are the fastest withdrawal methods at UK gambling sites?
E-wallets are the fastest withdrawal method, with PayPal, Skrill, and Neteller typically processing payouts within 24 hours. Some operators offer instant withdrawals to e-wallets if you have verified your account and completed any required checks. Debit card withdrawals take 1-3 banking days, while bank transfers can take 3-5 working days depending on your bank.
Prepaid cards like Paysafecard cannot receive withdrawals, so you will need an alternative method to cash out. The fastest overall experience comes from operators that process withdrawals immediately upon request, such as Bet365 and Sky Bet for e-wallet users. Always verify your identity before requesting a withdrawal, as operators must complete checks before releasing funds.
Why do some operators require additional verification before payouts?
Operators require additional verification before payouts to comply with anti-money laundering (AML) regulations and to confirm your identity. The Gambling Commission mandates that operators verify your identity before processing withdrawals, which may involve submitting a passport or driving licence and proof of address. Some operators also conduct source of funds checks for large withdrawals, typically above £2,000.
These checks are not designed to delay your payout but to prevent fraud and money laundering, which protects all players. The verification process usually takes 24-48 hours, but can take longer if documents are unclear or additional checks are needed. To speed up the process, upload clear, legible documents and ensure your name and address match your account details exactly.
What fees should you watch out for on deposits and withdrawals?
Most licensed UK operators do not charge fees on deposits, but some may charge for certain withdrawal methods. E-wallet withdrawals are typically free, while bank transfers may incur a fee of £1-£5 depending on the operator. Some operators also charge a fee for withdrawals below a minimum amount, often £10-£20, to cover processing costs.
Currency conversion fees apply if you deposit in a currency other than GBP, typically around 2-3% of the transaction amount. Always check the operator's payment terms before depositing, as some may impose fees for inactive accounts or for withdrawals processed via certain methods. The best operators, such as PlayOJO and Betway, do not charge any withdrawal fees.
Responsible Gambling Tools and Self-Exclusion Options
Every licensed operator must provide responsible gambling tools, including deposit limits, loss limits, session time reminders, and self-exclusion. Deposit limits can be set from as low as £5 per day up to a maximum of £50,000 per month, giving you full control over your spending. Time-out periods allow you to take a break from gambling for 24 hours up to 6 weeks, while self-exclusion blocks you from the site for a minimum of 6 months.
The multi-operator self-exclusion scheme, known as GAMSTOP, allows you to exclude yourself from all licensed UK gambling sites at once. Registration takes under 5 minutes, and the exclusion lasts for 6 months, 1 year, or 5 years, depending on your choice. GAMSTOP is free to use and covers over 90% of licensed operators, though some smaller sites may not be included.
How does GAMSTOP work and who is eligible?
GAMSTOP is a free service that allows you to exclude yourself from all online gambling sites licensed by the Gambling Commission. Eligibility requires you to be a UK resident with a valid address and over 18 years of age. Registration takes approximately 5 minutes online, and your exclusion becomes active within 24 hours of registration.
Once registered, you cannot access any participating gambling site for the duration of your exclusion, which can be 6 months, 1 year, or 5 years. After the exclusion period ends, you must contact GAMSTOP to remove yourself from the scheme. The service also provides access to support resources, including links to GamCare and the National Gambling Helpline.
What deposit and loss limits should you set for safer play?
Deposit limits should reflect your disposable income, not your potential winnings, and should never exceed what you can afford to lose. A reasonable starting point is a monthly deposit limit of £50-£100, which you can adjust upward after reviewing your play over several months. Loss limits, which cap your net losses over a period, provide an additional layer of protection by stopping play once you hit the threshold.
Session time reminders, which pop up every 30-60 minutes, help you track how long you have been playing. Reality checks are mandatory in the UK, with operators required to display your time and losses during play. The most effective approach combines deposit limits with time limits and regular reviews of your gambling activity.
Where can you get help if gambling stops being fun?
If gambling stops being fun, the first step is to use the self-exclusion tools described above, then reach out for professional support. GamCare offers free, confidential support via their helpline, live chat, and online forums, with trained advisors available 24/7. The National Gambling Helpline can be reached at 0808 8020 133, free from UK landlines and mobiles.
Gam-Anon provides peer support groups for family and friends affected by someone else's gambling, with meetings held across the UK. The NHS National Problem Gambling Clinic in London offers specialist treatment, and referrals can be made through your GP. Remember that help is available regardless of how much you have lost, and seeking support early prevents problems from escalating.
Licensed vs Unlicensed Sites: Why the Difference Matters
The difference between licensed and unlicensed gambling sites comes down to legal protection, fair gaming, and financial security. Licensed operators must comply with the Gambling Commission's strict codes, which cover everything from advertising to the handling of customer funds. Unlicensed sites operate outside this framework, meaning you have no recourse if they refuse to pay or close without notice.
UK banks have been blocking transactions to unlicensed gambling sites since 2022, making it harder to deposit funds on these platforms. The Gambling Commission maintains a public register of licensed operators, which you can search to verify a site's credentials before playing. If a site is not on this register, it is operating illegally in the UK market.
How can you check if a gambling site holds a valid UK licence?
To check if a gambling site holds a valid UK licence, visit the Gambling Commission's public register and search for the operator's name or licence number. The register shows the licence type, status, and any enforcement action taken against the operator. Licensed sites must display their licence number in the footer of their website, which you can cross-reference with the register.
Be aware that some unlicensed sites display fake licence numbers or claim to be licensed in other jurisdictions like Malta or Gibraltar. While these sites may be legal in their home jurisdiction, they are not licensed for the UK market, and you have no ADR protection. The safest approach is to only play on sites that hold a valid Gambling Commission licence, which you can verify in under 2 minutes.
What are the risks of playing on unlicensed gambling sites?
Playing on unlicensed gambling sites carries significant risks, including the possibility of not being paid your winnings. Unlicensed operators are not subject to UK regulations on fair gaming, so the games may be rigged in the operator's favour. You also have no access to the ADR process, meaning you cannot escalate complaints to an independent body.
Unlicensed sites may also fail to protect your personal and financial data, increasing the risk of fraud and identity theft. Since 2022, UK banks have been required to block transactions to unlicensed gambling sites, so your deposits may be declined. If you have already deposited funds on an unlicensed site, you may be able to request a chargeback from your bank, though success is not guaranteed.
Frequently Asked Questions About UK Gambling Sites
This section answers the most common questions players ask when choosing a gambling site in the UK, based on our experience reviewing operators and handling player complaints. Each answer is concise and practical, focusing on what you need to know before depositing real money. If you have a question not covered here, contact the Gambling Commission's advice line for official guidance.
What is the legal gambling age in the UK?
The legal gambling age in the UK is 18 for all forms of betting, casino games, bingo, and lotteries, including the National Lottery. Operators must verify your age before allowing you to play, and they may request identification documents if they suspect you are underage. The Gambling Commission conducts regular test purchases to ensure operators enforce the age limit.
Are online casinos legal in the UK?
Online casinos are legal in the UK if they hold a valid licence from the Gambling Commission. Licensed operators must comply with strict regulations on fair gaming, player protection, and advertising standards. Playing on an unlicensed site is not illegal for the player, but it carries significant risks, including no protection if the operator refuses to pay.
How long do withdrawals take at UK gambling sites?
Withdrawal times vary by operator and payment method, with e-wallets typically the fastest at 24 hours and bank transfers taking 3-5 working days. Debit card withdrawals usually take 1-3 banking days. Some operators, like Bet365 and PlayOJO, process withdrawals within 24 hours for verified accounts using e-wallets.
Can you gamble online in the UK without a credit card?
Yes, you can gamble online in the UK without a credit card, as credit card deposits have been banned since April 2020. You must use a debit card, e-wallet, prepaid card, or bank transfer to deposit funds. The ban was introduced to protect players from accumulating gambling debt on credit.
What happens if a gambling site refuses to pay your winnings?
If a licensed gambling site refuses to pay your winnings, you should first complain to the operator's customer support team, who must respond within 48 hours. If unresolved after 8 weeks, you can escalate to the operator's ADR provider, such as IBAS, who will review your case. If the ADR rules in your favour, the operator must pay within 10 days or risk losing their licence.
Final Thoughts on Choosing the Best Gambling Sites in the UK
Choosing the best gambling site in the UK ultimately comes down to prioritising safety, fair terms, and reliable payouts over flashy bonuses. The operators we have reviewed all hold valid Gambling Commission licences, offer transparent terms, and provide access to ADR services if disputes arise. Start with a small deposit, test the withdrawal process, and always set deposit limits before you play.
The market in 2026 is more competitive than ever, with operators like Bet365, William Hill, and PlayOJO leading the way on player protection and payout speed. Remember that gambling should be entertainment, not a way to make money, and the best sites are those that help you stay in control. Set your limits, verify the licence, and enjoy the experience responsibly.
If you ever feel that gambling is becoming a problem, reach out to the National Gambling Helpline at 0808 8020 133, available 24/7, or visit GamCare for free, confidential support. Self-exclusion through GAMSTOP takes under 5 minutes and covers over 90% of licensed UK sites. You must be 18 or over to gamble in the UK, and always remember that help is available if you need it.